Conversion Rate. Foundation to Estimation of Success

The main idea behind all this hassle is that more people more likely someone will make a purchase in your online shop. Conversion rate helps measure how effective your marketing campaigns are and how many people make desired action. In terms of conversion you need to count not only conversion rate but other constituents as well such as conversion event. Both of them depend on user expectations.

Are users receiving what they were looking for? Do your service and product meet customer’s exceptions and are equal to what you have stated in your marketing messages?

To have a ‘yes’ answer to these questions you need to be consistent and aware of tools that are at your disposal. That’s why we recommend you to learn more about conversion from trustworthy source in UX world - Nielsen Norman Group rigorous study. It is a post that explains intelligible examples what conversion rate is and how it works for e-commerce; what type of conversion events exists except purchase action (yes, there are more ways to interact with your clients); how evaluate conversion rate and how it intersects with user experience.

One of the most obvious but still efficient way to measure conversions is Google Analytics. We provide you with instruction how to add it to your online shop and keep abreast with your sales and user’s behaviour. If you don’t know where to start, no worries more information on how to do this you may find in the further section of this paper. Here is also an alternative resource that provides you with beginner’s guide to setting up Google Analytics for your online store.

Now when you are prepared to the marketing battle
you are ready to set up your theme and dive into
e-commerce sales!