Gift cards provide a flexible way for your customers to purchase a gift for someone from your store, making it easy for them to share their love for your brand while also maintaining full freedom of choice for the recipient.
Gift cards also help to attract new customers. If the person has never heard of an online store, will receive a gift certificate, most likely he will refuse to use it. So, gift card also plays a promotional role.
One of the great moments to start promoting yourself within a gift card is holidays seasons. It is time when customers are eager to find something like this that will play a role of a present for people they care about. Don't miss such opportunity for your online business and catch up on this festive train. It is not necessarily should Christmas period. We bet your target audience has lots of other occasions to celebrate. So to be aware what to do in such moments we recommend to read Shopify article How to Use Gift Guides to Boost Your Holiday Sales.
If you are conviced that gift card rocks and are ready to start using them you may check great manual about work with gift card from Shopify or follow our instructions to get your gift card look like this Figure 7.4